For small business owners

Free Business Assessment

See what's working in your business and where to focus next.

Answer 25 questions about how your business runs. Get an overall score, a breakdown across five areas and practical actions to help you decide what to improve.

Allow around five minutes. You'll be asked for your name, email and business details before the questions.

Give yourself time to look at the whole business

When you're dealing with customers, managing delivery and keeping an eye on cash, it's easy to review each problem as it comes up. Finding time to step back is harder.

This free business assessment brings those separate parts together. You can review how you set priorities, attract customers, manage sales, deliver work and understand your numbers.

Use it to take stock of where you are today and decide what deserves your attention next.

What you'll get from your assessment

  • An overall score

    A snapshot of your business based on the answers you give.

  • A breakdown across five areas

    See which parts of the business you rate strongly and where your answers suggest gaps.

  • Opportunities to improve

    Consider areas that could benefit from closer attention as you develop the business.

  • Practical next steps

    Use the suggested actions to choose priorities for your next business review or team conversation.

Five areas of your business, in one assessment

  • Clarity, leadership and focus

    Are your priorities clear, and does everyone know what they're responsible for?

  • Market, offer and messaging

    Do you know who you're trying to reach and how to explain the value of what you offer?

  • Sales and pipeline

    How consistently do you attract enquiries, follow up and turn opportunities into customers?

  • Delivery, operations and team

    Can your team deliver reliably, with clear processes and responsibilities?

  • Money, profitability and control

    Do you understand your margins, cash position and the numbers behind your decisions?

How the business self-assessment works

  1. Tell us about your business. Enter your details so the assessment has some context.
  2. Answer the questionnaire. Choose the answers that best describe how things work today.
  3. Review your results. Look through your scores and suggested actions, then choose what to investigate first.

Your results reflect your own answers. Use them as a starting point for a closer look at the business, alongside your figures and your team's experience.

Know where to focus your next business review

Take a few minutes to look across the business, see your strengths and gaps, and choose your next priorities.